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eBook details
- Title: Analysis of Presupposition and Its Function in Advertisement/Presupposition Du Langage Publicitaire Et Analyse Pragmatique (Report)
- Author : Canadian Social Science
- Release Date : January 01, 2007
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 216 KB
Description
1. BRIEF INTRODUCTION OF PRESUPPOSITION Presupposition is a subject widely studied by linguists nowadays, but actually it is first studied by philosophers and logicians. Various opinions exist about the definition of presupposition by different linguists. During the daily communication, it happens that speakers assume certain information is already known; such information will generally not be stated and consequently will count as part of what is communicated but not said. The technical terms "presupposition" and "entailment" are used to describe two different aspects of this kind of information. (Yule, 2001) A presupposition is something the speaker assumes to be the case prior to making an utterance. Speakers, not sentences, have presuppositions. An entailment is something that logically follows from what is asserted in the utterance. Sentences, not speakers, have entailments. There are two basic types of presupposition: semantic presupposition and pragmatic presupposition. The former analyzes presupposition from the aspect of logic and semantics; the latter analyzes presupposition from the aspect of pragmatics.